"This is a UX + decision architecture fix, not a rebranding or rebuild."
Vikalp has:
Yet:
The website is optimised for SEO visibility, not for parent decision-making.
Traffic is coming. Parents are visiting. But the funnel breaks before trust → clarity → action.
Recent drop:
Impressions: −66%
Clicks: −80%
Your pages are doing everything, but parents need one thing per page.
Example:
Homepage:
Parents ask: "Is this right for my child?"
Site answers: "Here is everything we do."
Current flow:
Impression → Click → Product Page → Payment
Missing:
For education, payment is never the first conversion.
You have:
You lack:
We redesign Vikalp as 3 layered systems:
One primary CTA: "Talk to an Academic Counsellor"
One secondary CTA: "Get a Free Class Experience"
No "Buy", no "Add to cart" at this stage.
Explicit pathways:
Each button → dedicated funnel page
Preschool → LKG → Product → Cart
Example: "Is LKG Online Right for My Child?"
Contents:
CTA: "Book a Counselling Call"
LKG Details Page becomes:
Product pages should:
Focus on:
Foreign language pages:
Parents think: "Will my child actually speak?"
Example: "How Children Learn Spanish at Vikalp (Age-wise)"
Spanish for Beginners page becomes:
Pure checkout.
Each = lead capture
You already have enough content.
One page per grade per intent
Not blogs, landing pages
Blog → Decision Page → Counsellor CTA
Parents increasingly ask:
Example: "Best online school for kindergarten in India"
Create:
Pages written as:
We are rebuilding:
How We Scale Output Without Scaling Chaos
Goal: Reduce human effort where judgment is NOT required.
Vikalp India Growth Strategy Plan for 3 Months